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A web banner is a graphical element,
usually at the top of a web page, that identifies the page
and provides some aesthetic appeal. Web banners can be a
form of branding for the associated website or a navigation
tool for that website. Intended to let a web page visitor
know where they are and what they should expect on that
page, web banners either act as a gateway to another web
page, or reinforce a website's value propositions. The web
banner is usually constructed from an image (GIF or JPEG),
or javascript or Flash program, and is usually placed on web
pages at the top, bottom, or in the side margins.
Some web banners can be fancy text created in a Graphic
program and saved as a gif or jpeg file. Other Flash web
banners are animations created with Flash. Other web banners
contain photographs, pictures, or other images. Remember
that Graphic images take time to download, so when designing
a banner pay attention to its file size. The most beautiful
banner in the world will not be able impress your visitors
if it takes 2 minutes to download and visitor leave the page
before that.
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